For Super Bowl LX, Carmichael Lynch and Goodby Silverstein & Partners teamed up to create a campaign for Xfinity. A reimagining of the original Jurassic Park film, the spots and social content show what could’ve happened if the crew had been connected with Xfinity. Goodby Silverstein & Partners created the tv spot, while Carmichael Lynch created all the social content that came out of it.
Awards: The One Club ADC Award
Broadcast developed in collaboration with Goodby Silverstein and Partners.
We tapped the original cast to create social-first content for Xfinity to post around the Super Bowl.
@Xfinity: Boots + cargo shorts people = my people.
🎥: Jurassic Park with @xfinity
@Xfinity: Life finds a way. Best pals find Mai Tais and WiFi poolside.
🎥: Jurassic Park with @xfinity
@Xfinity: The math checks out. This is peak Ian Malcolm vacation posting.
🎥: Jurassic Park with @Xfinity
@Xfinity: 10/10 would recommend running with Gallimimus.
🎥: Jurassic Park with @Xfinity
@Xfinity: It’s nice to see Dr. Alan Grant getting a lil wild on vacay 🥲
🎥: Jurassic Park with @Xfinity
@Xfinity: BRB, going back 33 years to film our spot for the big game 🏈🦖
🎥: Jurassic Park with @Xfinity
Next, we brought Jurassic Park to life in the streets of San Francisco.
@Xfinity: no because why is this literally my dream come true 🩷🦕🩷
@Xfinity: Me and who?
@Xfinity: My t rex plushie is booked and busy on the streets of San Francisco.
In addition to the OOH and tv spot, we created a sweepstakes on social. Whoever entered had the chance to win a trip to Jurassic Park filming locations.
@Xfinity: Three days. Three magic words. Three chances to win. Follow @xfinity for exclusive daily clues. Then find magic words (full password phrases that can include numbers and symbols) hidden within our posts and enter your guess via link in bio. You +3 friends could win a trip to Hawaii to visit some of the Jurassic Park filming locations.
NoPurchNec. Ends 1/30/26@11:59p.m.ET. Official Rules: https://therulespage.com/XfinityMagicWord
🎥: Jurassic Park with Xfinity
CLUE 1
@Xfinity: 1/28 clue: In chaos theory, order matters. Crack the magic word in this post, enter your guess via link in bio, and you +3 friends could have a chance to win a trip to Hawaii to visit some of the Jurassic Park filming locations.
NoPurchNec. Ends 1/30/26@11:59p.m.ET. Official Rules: https://therulespage.com/XfinityMagicWord
🎥: Jurassic Park with Xfinity
CLUE 2
@Xfinity: 1/29 clue: A full DNA strand contains 3 billion genetic codes — and one magic word. Find it, enter your guess via link in bio, and you +3 friends could have a chance to win a trip to Hawaii to visit some of the Jurassic Park filming locations.
NoPurchNec. Ends 1/30/26@11:59p.m.ET. Official Rules: https://therulespage.com/XfinityMagicWord
🎥: Jurassic Park with Xfinity
CLUE 3
@Xfinity: 11/30 clue: Keep your eyes open. There’s a magic word on the loose. Find today’s, enter your guess via link in bio, and you +3 friends could have a chance to win a trip to Hawaii to visit some of the Jurassic Park filming locations.
NoPurchNec. Ends 1/30/26@11:59p.m.ET. Official Rules: https://therulespage.com/XfinityMagicWord
🎥: Jurassic Park with Xfinity
We announced the winners on Instagram Stories with a throwback to the computer featured in the original movie.
